Here is my Music video to the song Call Me Maybe which I made for Iains assignment. I chose this as an example of a good piece of work due to the fact I put loads of effort into making this video and im very pleased in the its outcome. The music video required me and the rest of my team to walk around Manchester town center and College grounds and ask people to star in our music video. This took alo of trys due to the fact many people were resistant and camera shy. The footage then needed to be edit in the software premier pro. This was simple to use and very effective. I had so much fun filming and editing my music and would to do another music video but on a bigger scale.
Here is my Neutrogena advert which I made for HA4. I had so much fun making this advert and by making my music video first I was able to experiment more with my advert. I chose to make an advert for the famous spot cleaner Neutrogena which is used all around the world. I used a range of shots from close ups to long shots to make my advert more intresting and fun to watch. Some of my shots where quite blurry which I would go back and change if I had more time however I am very pleased with my outcome and would gladlly do it again.
This is my radio show for the Disney store which I made for my radio assignment. I worked with Olivia while making this disney show and had a really good time along the way. Half way through our Disney show we forgot how to work the software Synergy properly and therefore it caused a long pause. However this isnt very noticable and adds humor to our radio show.
A runner is an entry level position, which is the most junior role in the production department of broadcast, film or video company. Theres no single given job description as runners act as general assistants and undertake whatever basic tasks are required to ensure the smooth running of the production process. They are usually responsible for making tea, trasnporting scripts and hire equipment, taking messages, looking after guests and getting everything in place for shoots. The role of a runners offeres the opportnity to gain vital expereicne and knowledge of the production process, offering valuable networking opportunites and in some cases is often seen as the first step on the ladder for people aspiring to roles in broadcasting meida.
The job includes:
fetching and carrying items, such as equipment, tapes, cable and scripts;
transporting cast, crew and production staff between offices, studios and shoot locations;
driving cars, vans or trucks between locations and around sets;
helping set up a location for a shoot;
keeping the set clean and tidy;
handing out post and messages to colleagues within the production team;
delivering post to local clients;
undertaking basic research;
answering the telephone;
photocopying and undertaking general administrative work;
taking care of petty cash;
looking after studio guests;
hiring props;
making arrangements for staff on location, such as booking meeting rooms or ordering food;
transcribing production tapes;
picking up cast for make-up calls;
ordering stock;
making and handing out tea, coffee and lunches;
sorting out the kit bags, for example checking that the camera bag contains all the necessary items;
writing down shot lists;
using maps, tapes and clapper boards, and other film and television production equipment.
If your starting off as a runner then the usually salary is £7-£8 per hour which is the same for any other standard job. However this is a great way to gain work experience and also you can work your way up the ladder to have a bigger role in the media industry.
A television production assistant is also know as a PA. They are responsible fo the administration, orginisation and secretarial work which is involved in producing television programmes. The duties do vary from production to production and the work includes assisting actors, the crew, issuing scripts, dealing with travel and accommodation bookings and sorting out paper work and enquires. A production assistant may work on many different kinds of programmes such as news and current affairs, reality television shows, soap operas, dramas and comedies. Theyre also involved at all stages of a project by working alongside everyone from early stages until completion. Production assistants can also specialies in one particualr area of assistance or then can also be known by other names such as production coordinator, script supernisor or production secretary.
The job includes
attending production meetings;
typing, editing, copying and distributing scripts;
organising travel arrangements for cast, crew and production executives;
organising accommodation for cast and crew;
typing and distributing schedules, or call sheets;
assisting cast members, and at times running errands for them;
running errands between the production office and other departments;
dealing with accounts and expenses.
Assistants can also be involved in:
checking running orders and scripts;
keeping track of timings during a programme;
setting up pre-recorded material in the studio gallery;
making schedules, shot lists, logs and other paperwork for post-production
The starting salary is £14,000-£16,000 and can go up to £30,000 per annum.
Radio Producers work both in speech-based and music radio, where they play a key role in creating what is heard by listeners, they are not usuall heard on air themselves. They are responsible for creaing and co-ordinating the content of radio programmes, and may also have responsibility for the content or websites and other certain mobile platforms. They are also closely involved with the business and technical aspects or programmes. The responsibilities of a radio producer may vary depending on the programme or station. A majority of radio producers ,ay work as a small part of a small team although some manage much larger programme units. Radio producers are based in offics and recording studios but may also work on a certain location where they produce outside broadcasts. Producers in music radio work in different radio stations ad programmes wihc caters for all musical tastes. However producers in speech radio work in all genres like topical talk sows to documentaries, dramaq and comedy. Being a radio producer you are required to work a variety of shift patterns whihc includes night shifts, weekends ad holidays. In some roles radio producers will be expected to trvale, sometimes long distance and at short notice to work on location. Wherever a radio producer works they are expected to understand the purpose and format of teir situation or programmes. They need to be aware of the characteristics of their target audience and also they need to be knowledgeable about the subject matter of the output for which they are responsible. Being a raido producer they must create programme content and manage the whole production including live and recorded. They need to generate origial ideas, identify suitable ideas from others and carry out thorough research. They also need to know to access and evaluateall relevant imformation sources which sometimes includes image resources which includes libraries, archives, the internet, and academic. Radio producers also need to know how to source music or audio material to ensure necessar licences or clearances are obtained. However with this they are expected to comply with media law and regulations. Radio presenters work closley with presenters, performers and other programme contributors. However to ensure that the output meets established production standars, they must also give direction when necessary. They also need t be able to operate various radio studios and to record audio both in studios and location. Sometimes they may be required to record interviews and other material which includes editing when nesessary. Essential Knowledge & Skills
ability to generate original ideas, and to think creatively about how to communicate them
excellent writing and story-telling skills, which they can adapt for different audiences and platforms
when necessary, an understanding of how to use their voice to communicate effectively with listeners
knowledge of the Radio market, different station and programme styles, and audience demographics
the confidence and tenacity to pursue information, overcome obstacles, and pitch ideas to senior colleagues
ability to work independently but also as part of a team
self-motivation and adaptability
ability to work effectively under pressure, react quickly, and meet tight deadlines
determination, diplomacy and excellent interpersonal skills
empathy and patience, the ability to build rapport and draw information from people
ability to coach and develop talent in others
a comprehensive knowledge of the subjects relevant to the Radio genre in which they wish to work
a thorough knowledge of the law, ethics and industry regulation as they affect Radio production
knowledge of when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
knowledge of the requirements of the relevant Health and Safety legislation and procedures
a high level of IT skills - particularly good word-processing and data handling skills
ability to learn how to use a variety of recording equipment and to operate different radio studios
ability to conduct effective internet research, use relevant computer software for audio editing, and, when necessary, to manipulate visual images or edit video, and upload all such material for use on websites.
To become a radio producer you must be a graduate, however a degree is not always essential. Alot of radio employers do not expect the degree to be in a media related subject and may even prefer recruits to have degrees in other areas especially those related to the radio genre in which they wish to work. Alot of radio producers try to get a place on a direct entry traniee scheme, however places are very limited and such schemes do ot recruit on a regualr basis making it harder for people to find jobs. Somtimes a degree or equivalent may be a requirement for some of these schemes byt many others may specifially target non graduates.
Location managers are responsible for arranging where photo shoots and filming will take place. Location managers know that productions take place in a wide range of places and therefore try and match the photo shoot or filming to appropriate places. As well as arranging and negotiating site use the role also includes managing sites throughout the shooting process, which involves working to a strict budgetary and time limits while maintaining a high standard of health, safety and security. This is a very intense job and requires you to be very hands on.
The job role includes:
assessing scripts or story boards and scheduling them according to location;
meeting with the director and designer to discuss projects and working to their creative vision;
collating ideas and undertaking research using resources such as the internet, specialist location libraries, local and regional film commissions and agencies;
visiting and photographing locations appropriate to budget in order to assess suitability;
making preliminary enquiries regarding access, parking and location use;
liaising with the director to discuss and show ideas and photographs;
collating practical information on potential locations, such as hotels for accommodating the crew and cast, and, in the case of photography shoots, often booking the hotel and making travel arrangements;
liaising with key members of the production team to assess visual and technical specifications;
researching locations thoroughly to ensure no disruptive noises or events are likely to occur during the shoot;
negotiating access and drawing up a contract with location owners;
organising permissions for access, for example, with local authorities and the police;
scheduling crew arrival dates and times and keeping all parties informed on site;
ensuring the technical specifications for equipment, power sources and crew accommodation on site are met;
ensuring compliance with health and safety and security requirements and undertaking risk assessments;
distributing maps, directions, parking plans and all relevant support information to all services and crew;
arranging schedules for the day with the assistant director to ensure continuity;
managing the location on the day and resolving practical or people-related problems as they arise;
supervising location support staff throughout the process;
dealing with members of the public who may intrude upon a shooting location;
ensuring the final clearing up ('the wrap') runs smoothly and thanking site owners.
The amount of money you ear is very dependable on how experienced you are and how much you know. The more work experience you have the better chance you have at maintaning a job and earning a better salary.
A film or video editors job mainly consist off assembling recorded raw material into finished product suitable for broadcasting. The materia they assemble can consist off camera footage, dialogue, soundeffects, graphics and special effects. This is a key role in the post production process and the editors skill can either have a negative or a positive effect on the final product. The editor can work as part as a team for bigger scale projects or independantly when working on smaller projects. They also work closley with the director to achieve the desired goal. Most Film/video editors and aemployed on a freelance basis mainly working on short term contracts for post production studios, television companies and corporate employers. Editors can work on a numer off projects such as televison programmes, films, music videos, and commercials.
Some of the activites involved are
The process of work for an editor involves:
receiving a brief, and maybe an outline of footage and/or a shot list, script, or screenplay;
assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting into the computer;
inputting uncut rushes and sound, and synchronising and storing them into files on the computer;
digitally cutting the files to put together the sequence of the film and deciding what is usable;
creating a 'rough cut' (or assembly edit) of the programme/film and determining the exact cutting for the next and final stages;
reordering and tweaking the content to ensure the logical sequencing and smooth running of the film/video.
Additional tasks may include:
overseeing the quality and progress of audio and video engineering and editing;
consulting with the director, producer and/or client throughout the post-production process;
familiarising yourself with the style of specific directors;
experimenting with styles and techniques including the design of graphic elements;
selecting the most effective shot of a scene in terms of drama, story relevance or continuity;
writing voiceover/commentary;
suggesting or selecting music;
if freelancing, negotiating rates of pay and conditions, managing business affairs, and/or liaising with an agent
The starting salary for an editor is £18,000-£25,000 which is mainly for television programmes. However editors at a senior leevl earn between £37,000-£70,000 which is at the higher end of the scale.
Media planners work within advertising agencies and buying agencies. They allow their clients to maimise the impact of their advertising campaigns through the use of different types of media. Media planners combine creative thinking with factual analysis which allows them to develop appropriate startagies to ensure that campaigns treach their target audience. They also apply their knowledge to their cliants about media and commmunication platforms. Media planners work with the press, television, radio and new media, in particular the internet,but they also use more unusual platforms e.g. the sides of buses and taxis.
Some of the tpyical work activites include
Preparation:
Working with the client and the account team to understand the client's business objectives and advertising strategy.
Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
Making decisions on the best form of media for specific clients and campaigns.
Undertaking research and analysing data using specialist industry resources.
Identifying target audiences and analysing their characteristics, behaviour and media habits.
Presenting proposals, including cost schedules, to clients.
Implementation:
Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
Working with colleagues, other departments and media buyers either in-house or in a specialist agency.
Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.
Managing client relationships to build respect and trust in your judgement.
Proofreading advertisement content before release.
Maintaining detailed records.
Evaluating the effectiveness of campaigns in order to inform future campaigns
The job salary is usually £25,000 - £45,000 per year for this type of job.
